Therefore, taking the opportunity to focus on each country for its unique needs, tastes and requirements will help increase revenue and profit growth. This strategic focus will convey a more valuable message to customers which, in turn, will drive long-term profitable growth. According to the company's filings with the SEC, the volume and product mix increased by 2% in 2015, which shows that there is a huge growth opportunity in the global market share and across all of the company's operating activities.