Establishing a popular culture or becoming a celebrity has been a desire of many. The rewards in this life are the admiration and esteem of others, and the punishments in this life are contempt and abandonment. Indeed, the desire for the esteem of others is a desire of nature as real as hunger, while contempt and abandonment of the world are as serious as pain. The story of how Apple invented the wireless business has been told by many people. , numerous times. The first iPhone shown by Steve Jobs in 2007 during the annual Macworld convention was a barely working prototype (Sorensen). In fact, this device was so buggy and prone to technical problems that Apple engineers didn't believe Steve could make it through his stage demonstration without suffering an embarrassing accident (Sorensen). The demo iPhone that Steve carried in his pocket was nearly incapable of receiving a wireless signal, so much so that the engineers pre-programmed the indicator to always show 5 bars (maximum power) and even set up a portable cell tower backstage (Sorensen) . Steve, of course, breezed through the presentation with his trademark aplomb (Sorensen). Subsequently, the device became a yardstick by which every other mobile device is measured (Sorensen). The iPhone is now considered a popular culture, in which it has influenced many people inside and outside its place of origin. Not only the iPhone as a product became popular culture, but also the founder, Steve Jobs. A popular culture, also called celebrity, can be defined as the way in which individuals have tried to force themselves onto the attention of others and, not surprisingly, have gained power over them. The desire to gain recognition is both... middle of paper... and the press was essential for Steve to become a celebrity and for the iPhone to become pop culture. Furthermore, the rise of fame is, of course, linked to the mass media industry, and is embraced by a public eager to have fun. It is also worth noting that fame and pop culture ceased to be the possession of particular individuals or classes and became, instead, a potential attribute of every human being that just needed to be brought out into the open for all to applaud. presence. The case of Steve Jobs is a good example. Before the invention of the iPhone, Steve was not as popular as he is today, and he never came from a particular class that enjoyed fame. However, his amazing invention of the iPhone, which turned into a game changer in the industry, turned him into a worldwide celebrity, and his invention into a pop culture.