Since its inception in 1985, Proton has grown steadily in Malaysia. Although in the beginning it was just a company that only installed and assembled a part supplied by Mitsubishi Motors, it eventually successfully built its own car using local skills and technologies. Although the selling price is considered cheap and affordable, and heavy tariffs charged by Proton's competitors, but Proton's market share has dropped to 30-35% in 2005 compared to around 60% in 2002 and 74% in 1993. The percentage is expected to continue declining after the ASEAN Free Trade Agreement (AFTA) mandates. decided to reduce import duties to a maximum of 5%. Surprisingly, at the same time, Perodua (Perusahaan Otomobil Kedua Sendirian Berhad) performed very well, defeating Proton for the first time. Considering Proton's declining performance, pressure and ongoing economic challenges, a wise step needs to be taken to resolve this issue. problem. Therefore, Syed Zainal agreed to lead Proton. He is a former executive director of Perodua. He believes whether it is economic recession or not, ...