Today's cars are sold on television and on paper. Most people live busy lives and don't have time to check out the best cars between their lunch break or when they get home; most people have one life. So when an automaker impresses our engines with more horsepower, environmentalists with fewer emissions, commuters with better miles per gallon, soccer moms with safer cars, and rock stars with more speed, there's something to be said in a commercial or professional review. We probably see 5 car commercials every time we watch a TV show and most of the reviews are done by professional drivers, talk show hosts and various marketing gurus. Top Gear is a modern British car show unique to England and is hosted by three eccentric car enthusiasts who test drive current supercars for everyday commuters. By testing a broad spectrum of vehicles, they target a broad consumer market. The three hosts usually choose similar cars to compare and give their candid or corny opinions on the cars to give you an idea of ​​what it feels like to own and drive the vehicle. With 350 million viewers a week, this masterpiece of television proves to have an enormous effect on buyers in the automotive market (cbsnews link). Each episode is different with a familiar flow from previous seasons, which keeps the show relevant yet revelatory. For a glimpse into the world of Top Gear, Season 15 Episode 4 segment, Jeremy Clarkson shows off both the new Porsche 911 turbo convertible and also the new Audi convertible. This is not an advertisement; however it almost feels like it due to the production value and Jeremy Clarkson's support for both cars which makes them absolutely stunning. This one... halfway through the paper... has 350 million viewers, which is 50 million more people than the entire United States. They must appeal to every member of society; this is why they do segments of A-list celebrities driving $10,000 KIAs and Nissans. This is why they use slapstick and unorthodox humor to blur social boundaries. Every time I watch this show I feel lighter and lighter knowing that it was meant for everyone to enjoy. The beautiful pacing, pace and intelligence of this show makes Top Gear and more specifically Jeremy Clarkson seem like the best car salesman in this segment. I bet this program influences more people on what and how they drive than any other automotive marketing group. Works Cited http://www.youtube.com/watch?v=ksbclJ4nGSQ http://www.cbsnews.com/stories/2010 /21/10/60minuti/main6978679.shtml?tag=contentMain;contentBody