Aura Café and Lunch Box comparedThe Aura CaféLocated on Whitechapel's High Street, opposite the tube station, the Aura Café opened in December 2004. It is a small cafe owned and operated by the sole owner, Mr. Muhammad Ali, but well furnished with around 30 seats, with air conditioning system, a nice interior decoration and also a non-smoking area. SWOT Analysis of Aura Café. Strengths* According to my findings, Aura Café caters primarily to students from colleges and universities in the surrounding area. The target market is young university students and therefore tries to satisfy the following important benefits for its customers: * More time to relax and enjoy the conversation. And there is also a big screen TV with music channels, which is basically a plus point for having more student customers.* Aura Café has a nice interior decoration and has more comfortable seating than the Lunch Box. Furthermore there is an adequate air conditioning system.* The Aura bar has a smoking area and a non-smoking area, which is a great advantage as it attracts both smokers and non-smokers.* It also offers internet services, printing and fax service. This aspect attracts more students to the café than the Lunch Box.* Finally, the location of the Aura Café is one of its biggest strengths compared to the Lunch Box. As it is located on the High Street and within walking distance of the tube station*, it is more likely to be noticed by people entering and exiting the tube station. Weak Points* The service at Aura Café is very poor due to lack of staff. have...... half the paper ...... threats* Competitions from local restaurants that respond to Lunch Box menus have superior offers. For example, there are two Indian restaurants and a fish and chip shop on the same Osborn Street.* An economic crisis could impact Lunch box regulars, as customers may want to spend less than their eating habits Conclusion As requested, I have had a job research on both restaurants and identified the strengths, weaknesses, opportunities and threats of the above-mentioned restaurants. By analyzing these areas, I can see that Lunch Box is doing better than Aura Café as its services and food quality are better than Aura Café. Aura Café needs to improve its weaknesses and focus on the opportunities it has so that it can have better competence in the market.