Because “only ten percent of Chinese can afford a Big Mac,” people in China must choose to spend money at McDonald's rather than elsewhere (Drucker, 4). In the United States, people frequent fast food restaurants despite having the opportunity to cook cheaper, healthier meals using ingredients from the grocery store. If McDonaldization is harming us by homogenizing our culture, who exactly is being harmed? It is unreasonable to say that the American consumer has the choice between fast food, the supermarket, and a wide variety of thriving restaurants selling food from all over the world. Furthermore, the culture of people from other countries is not erased by American fast food. As James Watson points out, McDonald's has had to adapt in many ways to adapt to the culture of foreign countries such as China (Watson). More dramatically, as Stephen Drucker observed in 1996, “this summer McDonald's will open its first restaurant in India. He won't serve hamburgers” (Drucker, 6). Even if fast food colonized the world, this level of local adaptation makes it clear that McDonald's does not serve everyone equally.