Case Study: Enterprise Rent-A-CarEnterprise Rent-A-Car was created in 1957 by founder, Jack Taylor. Enterprise started with just seven rental cars. It has now expanded to become the largest car rental service in the United States with over 68,000 employees as of 2012. The company has been operated by three family generations and is currently the leading car rental service in the country. Enterprise has more than 6,000 locations in the United States, Canada, Germany, Ireland and the United Kingdom. Enterprise Rent-A-Car is a customer service based company. Jack Taylor said, “Take care of your customers and employees and the profits will come.” In 1962, Taylor expanded the business to 17 rental cars to help compensate customers who needed rental cars while theirs were being repaired. In 1974 the phrase “We'll pick you up” was used and became an included service on the Enterprise. In 1980, Taylor opened a toll-free telephone line to allow customers to book rental cars. In 1989, Taylor changed the company name from "Enterprise" to "Enterprise Rent-A-Car". At that time there were over 500 Enterprise Rent-A-Car locations and over 50,000 rental cars. In 1993, Enterprise opened its first international office in Windsor, Canada. In 1995, Enterprise Rent-A-Car opened its first airport office in Denver, Colorado. By this point, Enterprise Rent-A-Car had generated two billion dollars in annual revenue. By 2004, they had generated over seven billion dollars in annual revenue, and each Enterprise Rent-A-Car location was approximately 15 miles apart across 90 percent of the United States. In 2007, Enterprise announced its environmental goals for the future and how they would impact its business. In 2012, the company generated over $14 billion in... half of the paper......ategy provides low-cost car rental and easy access to Enterprise locations in the areas through their pickup service. Some of the costs to consider include the price of paying employees, shipping cars, vehicle maintenance, maintaining the automated rental management system, car insurance, building maintenance and operating costs, prices to run their phone systems, etc. A-Car focused mostly on having locations in surrounding areas and eventually spread to airports. These airport locations are the hub of Enterprise's main competitor, Hertz. Many of Enterprise's customers are travelers at airports, business people, people on vacation and those whose cars are being serviced/repaired. Every company has room for improvement in its business. Some areas where Enterprise could improve would be