Marketers are encouraged to minimize advertising of unhealthy foods and snacks to discourage younger audiences from partaking in unhealthy eating. “Junk food advertising has significantly increased food consumption among children” (Barclay, 2016). Many times, popular children's characters are used to promote unhealthy foods aimed at catching the attention of young consumers who are frowned upon. Additionally, unhealthy snacks are usually more accessible. This controversy has raised several concerns, especially with the ongoing weight epidemic