Sustainable businesses have become central to the business sector, in part due to global environmental awareness. While sustainability is not a new approach to doing business, sustainable businesses recognize the value in contributing to a sustainable society. Today, companies are creating a sustainable strategy aimed not only at the environment, but have included how the company will operate in the social, cultural and economic environment. Some important practices of sustainable businesses are to be more efficient, attract and retain employees, improve customer and community relationships, increase engagement with suppliers, and earn investor trust by doing what is right. Sustainability has already been embraced by consumers, employees, shareholders and stakeholders who demand value in products and services but have also become aware of the growing need to protect the future of the environment. One of the most cited definitions of sustainability comes from the United Nations Brundtland Commission in 1987: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” long-term value for consumers and employees, not only by creating a “green” strategy aimed at the natural environment, but by considering every dimension of how a company operates in the social, cultural and economic environment. According to a recent study by the Ivey Business Journal, a business model must combine and continuously maintain four elements to achieve sustainability (Holdsworth,2010). The first sustainable development is necessary for economic growth and social progress that defines the company's objectives. Seco...... middle of paper ......king of sustainable business lies in long-term collaborations that redefine companies' relationships with competitors, environmental activists, citizens and suppliers. From product design and packaging, to manufacturing, transportation and even the management of your office, every element of your business can be reshaped to maximize the resources used and minimize the waste produced. Businesses are often surprised by how much they can save through simple, straightforward changes. Every day more and more companies are moving away from the traditional, linear model and successfully changing the way they work. In addition to gaining a solid reputation and market position, companies are saving money. Sustainable operations, therefore, should treat the planet well but also treat people well, recognizing the fundamental human dignity in each of us, regardless of race, class or gender..