Coca-Cola is a company that has stood out for more than 124 years by offering consumers refreshing drinks that can be carbonated or still. It was founded by John Pemberton in Atlanta (its headquarters), its main product is the one that bears the same name as the company, Coca-Cola, however it already has a greater diversity of products for all tastes that are classified in two main categories those with and without gas The Coca-Cola company arrived in Mexico in 1926 in Monterrey and Tampico. In 1929, Emilio Arizpe Santos took on the task of bringing to Coahuila (Saltillo) a bottling plant that continues to operate today but is now dedicated to just being another warehouse. Coca-Cola's mission is to “Refresh the world in the body. ", mind and soul. To inspire moments of optimism through our brands and our actions, to create value and leave our mark in each of the places where we operate.”And as a vision that is divided into 5 different areas “Profits: maximizing the return for shareholders, without losing sight of the totality of our responsibilities People: to be an excellent place to work, where our people are inspired to give their best. Product portfolio: to offer the world a portfolio of drinks brands that lead and satisfy people's wants and needs. Partners: form a successful partner network and create mutual loyalty. Planet: be a responsible global citizen who contributes to a better world.” The Saltillo-based company has 800 employees in the Coca Cola division and 250 in the Ciel division who are distributed according to an organizational chart like the one below, it is worth remembering that there is also an organization.... .. middle of paper ......at the forefront and we are one of the first companies to implement environmental measures. Since the production of drinks involves a significant consumption of water, Coca Cola is trying to remedy the damage it causes to the ecosystem refrigerators that do not damage the ozone layer thanks to the use of ecological gas, which we have already talked about previously. Another example is the new packaging designs, which try to use biodegradable material and waste as little plastic as possible during the production of these containers. Coca Cola, which has a lot of profits around the world, dedicates part of that money to the technological innovation of its advertising campaigns. For this reason we can see different types of vending machines of this company's products that have cameras, sensors, touch technologies, etc. which are already implemented in many parts of the world.