ContentsSummary: 2Introduction: 2Mission Statement 3Industry Analysis 3Porter's Five Forces Analysis 4Growth Strategies Analysis Using Ansoffs Matrix 6Industry Analysis - Yip Model 7Conclusion: 9References: 10Summary:This report is about Procter and Gamble Co., which is a company US-based consumer goods. However, this report focuses on P&G's perfume and cosmetics brands. The brief introduction of the company was explained followed by the market analysis. Furthermore, its competitive environment was also analyzed using Porter's five forces. Further analysis includes the company's growth strategies using the Ansoff matrix and the company's internationalization factors examined using the Yips framework. Introduction: P&G is a famous and international consumer goods company founded in the United States by Williams Procter and James Gamble both of the United Kingdom since 1837 about 177 years ago. P&G produces a diverse range of products such as personal care, cleaning supplies, beauty products, pet foods, medications and other beverages. Their products are sold in more than 180 countries around the world through grocery stores, department stores and retailers. They are also among the most profitable consumer products companies in the world, with the most sales. Their products are recognized throughout much of the world. Their company has an organizational strategy aimed at touching the lives of its employees which is the company's main strength and competitive advantage. In July 2011, the company structure was classified into two Global Business Units. P&G is also a member of the US Global Leadership Coalition, a Washington, DC-based coalition of more than 400 large corporations and NGOs that supports...... middle of paper...... new growth and development opportunities for the company which is clearly understood through the research carried out on the Ansoff matrix. P&G is way ahead of its competitors and has also won numerous awards in terms of offering innovative and quality products. The company's products are also sold by a wide variety of retailers around the world and also through numerous online stores that sell the product online. Finally, the company also has greater opportunities for expansion, which is clearly understood through the Yips internationalization model. As the company continues to acquire international brands over the years and manages to offer innovative and quality products to people all over the world, it tends to provide a much better complement to its competitors and of course gain more market share wide causing its competitors to give the industry a tough time.