Topic > Frederick Herzberg Two Theories of Motivation - 1750

The Goal Setting TheoryJust as need theories focus on the needs of employees, process theories of motivation tend to demonstrate how other individuals can increase the motivation of others ( Langton, Robbins and Giudice, 2009). Research conducted by Locke demonstrated that people can be motivated using goals. Locke argues that individuals are easily motivated when goals are set (Langton, Robbins, & Judge, 2009). The ability to motivate an individual by setting goals is achieved through four distinct ways. First, goals have the ability to influence an individual's attention (Langton, Robbins, & Judge, 2009). In this regard, an individual makes decisions based on the goals that have been set. The individual will decide which activity will take precedence by referring to the objectives set. I have seen how goals can regulate the attention of recovering addicts. I have a friend who attends AA meetings because of his past history of substance abuse. He has learned that he can maintain his sobriety by avoiding triggers that might lead him to consume alcohol. As a result, my friend will always make sure not to accompany his friends to parties or nights out at places that sell alcohol. However, he is always willing to join me for lunch or coffee at the bar or restaurant. This shows that he has prioritized a cleaner lifestyle to achieve separation from the substance