Explain the importance of ethics and values ​​in business sustainability. A business is a commercial institution that offers products and/or services managed and managed by people working together with the sole purpose of satisfying customer needs and at the same time with the aim of generating profit. A business institution requires people to function and operate effectively and efficiently and for this to happen certain rules and regulations need to be established to ensure optimum performance and productivity is the return at a higher percentage. The rules and regulations aim to project the company positively towards consumers, potential investors, stakeholders and business-minded people interested in sustainable and ethically oriented production. Ethics, values ​​and sustainability. In order for any type of business organization To exist and function consistently throughout the course of the financial year, certain measures are put in place to ensure increased productivity. Ethics, values ​​and sustainability are then put in place to improve the performance, consistency and longevity of companies in the sector. All things aside, these three words ultimately help the company generate a sustainable profit. What is business ethics? Ethics are moral principles that should ultimately govern, guide, or influence the conduct and behavior of a person or community. Business ethics provides guidelines and instructions for acceptable conduct so that companies know the difference between right and wrong in order to develop and strategize their daily operations by choosing to do the right thing. Ethics are there to support the organizational structure, morale and sustainability of the culture of a b...... middle of paper ......l investors or sponsors are willing to invest in an ethically sound business .• Environmental conservation is encouraged and established because such clauses will be included in the code of ethics The company will eventually grow to be able to sustain itself in the near future. Finally….sustainability in business: Every business, no matter how big or small it is, will always want to grow or develop with the constantly changing times. This is kind of known as sustainability. Formally, sustainable businesses are organizations that have little or no negative impact on the environment, community and economy and yet remain committed. The company's ability to change under pressure. Sustainable companies have a niche to change without having a significant impact on the environment, instead of working against the environment, they work to preserve it.