In the article "What if Kayne West was retarded?" the author is ridiculing Kayne West and explaining what a complete imbecile he is. The main purpose of the author of this article is to inform the intended audience of how much of an idiot Kayne really is. The secondary purpose of this article is to entertain the audience. The article is split into four different sections that explain the various reasons why it is supposedly delayed. The tone is colloquial and sarcastic. In this article the sentence structure is simple, but some complex sentences are also used. Like sentence structure, the article's word choice uses simple and complex words. The author incorporates structure, tone, word choice, and sentence structure into this article to captivate the audience he is targeting with his proposition. The intended audience of the article is teenagers and middle-aged adults. The age varies between fourteen and thirty-five years. This designated age range is significant because these are the ages at which people would listen to Kayne West's music. For this audience, the genre is not favored because both boys/girls and men/women listen to the style of music sung by Mr. West. Although not obviously recognized, race is part of the intended audience. Since Kayne is African American, the African American race is a fraction of the intended audience. Finally, the middle class also represents an important part of the public. The middle class are the people who usually keep up and care about what celebrities have to say or what they are doing. The main purpose of the article is to inform the public. The author communicates that Kayne West is an absolute idiot. Throughout the article, the author uses specific examples...half of the paper...entertains through the sarcastic and conversational comments the author makes. The sentence structure and word choice of this article are what connect the informative and entertaining purposes. The simple sentences and words are what help the author clearly inform the audience how Kayne West is an idiot. The simple sentences and the vulgarity of the words chosen by the author make the article fun and interesting. Overall, the audience is able to understand the concept the author is trying to create due to the simple yet reasonably complex language, format, and sarcastic and conversational tone. The article “What if Kayne West was retarded” was written to show proof of Mr. West's stupidity. The different aspects of the article show exactly how the author achieves his success in perceiving Kayne West as a moron.