Also presents the idea of ​​what it means to be “feminine”. This is evident from her tone of voice, soft and passive almost like that of a robot, as well as her floral and neat clothes, which suggest graceful characteristics such as flowers that equate to femininity. In this sense, Berger's statement about the male gaze is true, as the wife criticizes herself based on her husband's opinions. Furthermore, the audience for this particular commercial is assumed to be husbands and wives just like those depicted in the advertisement, meaning that it is aimed at women who wish to please their husbands and husbands who wish to be pleased. The male gaze is a theory created by John Berger, who suggests that: “Men look at women. Women look at each other while being looked at. This determines not only most relationships between men and women, but also women's relationship with themselves. The female detector itself is male: the detected female. Thus it transforms into an object – and above all into an object of vision: a spectacle. The following media text has received much controversy in the media world, with many claiming that Nigella Lawson has come to represent the pre-feminist housewife. However, in a study published by Joanne Hollows, she argues that Nigellas' work offers an alternative way of imagining women's relationship with food based on the pleasures of cooking and eating rather than pleasure.