We are a high-end undergarment designer who will be starting operations in England. Although we are currently exclusively in the United States, we are confident that our product will be successful in other countries, England is our first country of choice to expand because, after completing a country analysis, we believe that Ethan Gray will see it same success it had in the United States, if not more. During a SWOT analysis we concluded that there is a strong potential market in England. Ethan Gray is a line that uses the human desire to be as "perfect" as possible to its advantage. We took the time to research exactly what the "perfect" man and woman are in the eyes of the English, as we did with the Americans. What we discovered is that the people in the two countries are very different, this is because the way of life is different. The two do not have the same customs, the culture differs. Be that as it may, we also found that the ideology of a flawless individual is similar and many people in both countries want to get as close to this perfect image as possible. For example, most users on Instagram and other social networking sites (expected to reach 33.4 million in the UK in 2014) upload photos of themselves for friends and complete strangers to see in the hope of getting positive feedback from They. People want to have a glamorous life and be as attractive as possible. This led us to develop our slogan: "Be tasty, be sensual, live classy". Now, as with most business ventures, competition can be a disadvantage. Our research shows that a high volume of underwear lines already exist in England, i.e. Stella McCartney, Hanes, Mimi Holliday, La Perla etc. The great success of these lines is proof of...... middle of paper... ...Yes, Ethan Gray is a refined line of underwear for both men and women, it is a line that I think will do well in England as long as we move slowly and gradually into the market. The idea of ​​e-commerce is to allow Ethan Gray to gain name recognition, since Ethan Gray is a high-end designer brand, using e-commerce along with effective marketing efforts can increase interest in the product, this is a cardinal aspect of Ethan Grey's success. People in England are excited about new products, they love hearing about the "next big thing" and with e-commerce, Ethan Gray will become England's "next big thing". Once this status is achieved, using the Greenfield investment method instead of the Acquisition method to move further into England will give the market a sense that Ethan Gray is "fresh and new", which will help catapult the company's success.