This is the cornerstone of CX improvement and innovation. Fourth, keeping our boss' well-being at the center of our decisions and actions gives us a safe context to move things forward on the fly and to be in the right place at the right time to make the most of the best opportunities. . This is the fundamental element of customer centricity. Fifth, it certainly makes sense to center our teams accordingly: get everyone on the same page regarding what makes the boss tick and how their work impacts the boss's well-being and our collective success, and involve everyone in the proactive management of their resources. work to achieve the best results. This is the building block of internal branding. Sixth, with all of these building blocks in place, you can now feel comfortable tooting your own horn. Let your stakeholders know about the great things you can provide and convince them to help themselves through your capabilities. This is the exterior brand building