Ads are everywhere: on local TV stations it's Everest Institute or Brown Mackie College. On highway billboards in South Florida, it's the University of Phoenix. They all sell a quick, affordable college education and the dream of a better life. In this economy, people buy and, meanwhile, schools, built to make a profit, thrive. What is less clear, however, is how much students actually benefit. For-profit colleges, many with night classes and entire degree programs available online, are built to fit seamlessly into the busy life of a working adult. Who doesn't want a better life with a better income, without financial problems? that's what for-profit schools sell. A flexible, convenient and affordable college education. Commercials for for-profit schools were an immediate success. Westwood College ad for a better life, which uses the example of a detective hit by car accidents to appeal to its type of audience. It also impresses the other non-college degree holder to prepare and get the degree. Advertising uses "marketing language". Salespeak touches almost every area of ​​life, its infinite tones and meticulous imagery appearing in infinite variety of forms. [Roy Fox 54-68] It can easily be linked to advertising because real life experiences are shown as a hope of a better future. They motivate the public to get a college degree and have a better future. Commercials are persuasive and use a dramatic and systematic approach in targeting the audience. The commercials demonstrate the need for a college degree without being too cheesy. These commercials are aimed at adults and all income groups. they motivate the public who is tired of the current work, needs a change in the c......middle of paper......king the same as what the public uses in everyday life. By easily connecting to the audience, with the visual, audio and actor's performances, you can imagine yourself in the actor's shoes. By shaping people's deep desires and imagining the states of being that individuals privately desire, advertisers have the best chance of capturing attention and influencing communication. The immediate goal is to roll up your psychological shirt sleeves and slow down long enough to say a word or two about the product being sold. [Jib Flowes] For-profit schools directly attack this psychological need of the public. The need to gain something from being targeted by commercials. By investing in advertising, they also get higher profits. By applying different advertising techniques, the ultimate goal of advertisers is to sell their product and make maximum profit.