The Big Bang revolution can be described as using simplicity to rapidly change the market. Tesla is just a small Californian electric car company, but it's special because it aims to change the effect technology can have on cars and their purchase. Tesla Motors pursued a different type of customer with their dealerships and sold them a very different type of car. While you can argue that Tesla is still just a small Californian electric car company, you can't argue that Tesla has disrupted the automotive retail experience. Their model led to more than "1 million in-store visitors in a single year, more than 15,000 Model S reservations made in-store and online, a +85% increase in revenue in the first year, and the Model S was named “Motor Trend Car of the Year” These results explain why the big bang theory applies to the Tesla dealership model. Tesla entered the market mastering all three strategic business disciplines: “low cost, product innovation, and customer intimacy,” marketed “immediately to all user segments,” and found “innovation through experimentation quick and low-cost on popular platforms” such as the Internet and non-dealership settings. Buying a Model S is different than buying any other car, and Tesla has revolutionized car buying by showing and educating everyone on why their electric car is