Intercultural Business Communication Intercultural communication is important to facilitate the role of international management in achieving goals and performance in international assignments for business organizations. Cross-cultural communication skills make it easier to achieve a competitive advantage in the global business arena. Conflict resolution and management is another important aspect of cross-cultural communication skills that create a unified workforce that works jointly to achieve common business goals without little concern for cultural differences. In many respects, the current world is now a global village. This implies that many people from different parts of the world interact as if they were in the same location. Likewise, business transactions also occur between people of different nationalities, with little regard for their geographic and cultural orientations around the world. Most organizations have also taken a step forward because the world is a global village (Schneider & Barsoux, 2003). Due to globalization, most of the organizations attract their workforce from various parts of the world who exhibit diverse and diverse cultural orientations. Cross-cultural workforces and teams enable organizations to enjoy the benefits of diversity. Cultural differences among employees imply a difference in beliefs involving customs, ethics, and the way people do things may differ from one culture to another (Adkins & Caldwell, 2004). The perception of a good idea or good behavior in one culture may be negative in another culture. Cross-cultural communication skills among corporate employees involve the ability of employees with different cultural orientations to interact and work together friend...... middle of the paper ......on page two, the authors explain the impact of culture about business and its success. In this regard, the authors of the book affirm the importance of cultural training to promote the success of businesses in the international context. Due to globalization, most organizations realize the importance of intercultural communication and its formation as a management strategy. This study places more emphasis on the importance of cross-cultural training as an important factor in promoting organizational productivity. The book is important in this research in the sense that it brings out the understanding of intercultural communication and its factor in improving communication among organizational personnel of different cultural backgrounds. The book is also important for future research on intercultural communication intelligence and its impact on organizational performance.
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