In our society we are exposed to around five hundred to six hundred advertisements a day, whether we consciously notice them or not. Since we are exposed to so many advertisements every day, companies have to be creative so that we pay attention to their ads. One ad that definitely caught my attention was one I saw online from the Lung Cancer Alliance of America. In the advertising series titled “Nobody Deserves to Die” stereotypes such as hipsters, cat lovers, people with tattoos and the genetically privileged, among others, are shown with the writing in large letters “(stereotype) deserves to die”. " On their website, the ad goes on to say, in smaller print, “If they have lung cancer.” According to the Lung Cancer Alliance of America website, the ad was intended to raise awareness that many people they do nothing to cause lung cancer and that can happen to anyone Despite causing a stir, this advertisement succeeded in achieving its goal: to raise awareness of the causes of lung cancer cancer first appeared to the public was a major cause of negative reactions from the public The series of images were found on bus terminals and telephone booths in large cities including New Orleans, Seattle, New York and Chicago, and all they read was "(stereotypically) deserves to die." The posters did not mention the purpose of the campaign other than an address to the company's website. Subsequently, the "killer" was revealed on the advertiser's website, NoOneDeservesToDie.org. These posters confused and upset many people living in that area and attracted the attention of new......media......gnoseds. Every year around 160,000 people die from lung cancer, yet it is one of the least funded countries in cancer research. This advertisement actually raised public awareness of the problem and did so in an intelligent way. Although it created confusion for many in the days before the "killer" revelation, it dramatically increased the number of visits to the cancer alliance's website and the general public response was positive. Works Cited Elliot, Stuart. “Cancer campaign attempts to use shock to change attitudes.” The New York Times. The New York Times Company, July 9, 2012. Web. November 20, 2013. Lung Cancer Alliance. Announcement. Nobody deserves to die. No One Deserves to Die.org, 2012. Web. November 17, 2013. Rosenfeld, Everett. “Who really deserves to die? It's a trick question. Time Magazine.Time, July 2, 2012. Web. November 19 2013.