Ethics is a moral judgment about what is right and what is wrong. They differ from one individual to another. Ethical behavior practices influence the company by attracting customers, retaining employees, attracting qualified potential employees, attracting investments from potential investors. Unethical behavior or a lack of corporate social responsibility can damage the company's reputation and image. Customers may be attracted to information about how raw materials and labor are used, the processes involved in production, and how final products are delivered to customers. According to the case study it has been shown that a company that claims that all its products are harvested from sustainable plants where no deforestation has occurred, by people paid a good living wage, in an area where investments have been made to ensure that production for the foreign market is sustainable will find that all these elements of their purchasing strategy themselves become a selling point for their final product. By declaring this they run less risk of being fined for violating laws against forced labor and deforestation. They minimize the carbon footprint and drive towards green renewable energy without harming the world in which every human lives and harming the future prospects of all companies. The Customer is King approach should always be used. Customers should be charged a fair price and always treated with respect, they should not receive unsafe or faulty goods for their money. This creates a loyal customer base. Customers who don't feel treated fairly by a company will often not hesitate to do something about it. Social networks like Hello Peter have made it much easier to share negative information about a company. It doesn't take... half a sheet of paper... it's very difficult to reconstruct it if it gets lost. Strong business ethics can help a company retain its assets, meaning employees will know it is punishable if abused. or steal company resources. Teamwork should also be used to help align ethics and values ​​which improve, integrity and openness among employees, thus influencing productivity. Managers might ask employees to double-check and edit each other's work to ensure there are no discrepancies. This increases accountability and transparency. Values ​​are an integral part of shaping attitudes and how we respond to people and situations. Values ​​are a key component of effective managerial leadership. In his book Authentic Happiness,[1] Martin Seligman examined these core virtuous values ​​that influence ethical behavior and appear to have universal appeal. Following is my adaptation of these values ​​as they apply to ethics