Virgin Corporate Culture (Rakshith): Highlights of Virgin Corporate Culture Artifacts and Espoused Values ​​of the Virgin Empire Virgin is often associated with brightly colored (red) flight attendant uniforms that include miniskirts. It maintains an atmosphere of informality and openness in the headquarters and has nothing of the traditional corporate atmosphere: ties are rarely worn, jeans are common and everyone calls each other by their first names. Its previous logo, Gemini Gemini, was a revolutionary sight for its time. Branson is a popular entrepreneur. He has diversified the Virgin brand into transportation, travel, entertainment, financial services and communications, while maintaining the brand's reputation for quality and fairness to the consumer. Virgin is not a one-product brand like Nike or Coca-Cola. Virgin is different and diverse and can extend into a wider range of marketing areas. It has never followed a growth path through joint ventures, which has continued to the present day. (potentially redundant) t brands like Nike or Coca-Cola. Virgin is different and diverse and can extend into a wider range of marketing areas. It has never followed a growth path through joint ventures, which has continued to the present day. (potentially redundant) t brands like Nike or Coca-Cola. Virgin is different and diversified and can extend into a wider range of marketing areas. It has never followed a growth path through joint ventures, which has continued to the present day. (potentially redundant) Virgin has consistently resisted centralisation. Each operating unit is expected to be autonomous and have little interaction with headquarters or other units. Unit managers network informally, and company policies are understood rather than codified. Until today, the lac...... half of paper ......rld company press was already telling the story, there was no way for the minister to go back. Within a few months Virgin began flights to South Africa. Celebrating your people According to Virgin's culture, “if you make the effort to celebrate your people, they will pay you back in a thousand different ways”. One of the ways Virgin celebrates its staff is by throwing parties where people melt down, have an unforgettable time and get to know each other a little better. Branson says that because it's a well-deserved night off for the stars, new ideas are born when staff from different companies cross paths. He believes that parties are fertile ground for brilliant ideas and will help stimulate the Virgin business of the future. It is the celebration of the Virgin. If staff feel valued, appreciated and loved, they are more likely to enjoy their work and achieve even better results.