If Red Bull took a healthier approach, they could promote their product during marathons and charity walks to maintain a positive and healthy image. They could create a SnapChat account and record their marketing teams during these events to show off their healthy attitude. Red Bull could also create its own app that displays deals and offers loyalty discounts to customers. The app could also scan QR codes that Red Bull might put on cans, and each one could give a different result. Examples might be receiving offers for a free can, certain discount percentages, or offers that say "scan four more cans to get one".