What is a mission statement?A statement of an organization's primary purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly indicate which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization. it is different from a vision in that the first is the cause and the second is the effect; a mission is something to accomplish while a vision is something to pursue to achieve that outcome. Also called corporate mission, corporate mission, or corporate purpose. http://www.businessdictionary.com/definition/mission-statement.html#ixzz2kc6DfPwa Chop's Mission: Our mission is to constantly improve, innovate and exceed expectations. Chop's main goal is to provide quality service and sell it to make a healthy profit. Eddie Stobart's Mission: Eddie Stobart aims to provide good customer service and develop resources. We want to build a loyal customer base and a reputation for offering a personalized service to all customers, old and new. We provide a wide range of hairdressing services, so whatever you're looking for, we're sure to be able to help. Eddie Stobart's main goal is to further improve their reputation in their particular field in order to gain more and more customers, both repeat and new. This in turn will help the company earn more and therefore maintain a healthy profit. What is a business plan? A business plan is how a company's management summarizes its operational and financial goals for the foreseeable future (usually one to three years) and to show how they will be achieved. It serves as a template to guide the f...... middle of the paper... discuss whether the company needs to raise more financing by selling more shares of its business. And maybe even become an LTD and sell shares to other people rather than just friends and family. Goals might include: - Profit maximization - Sales revenue - Break-even - Survival - Growth/increase in market share http://www.businessdictionary.com/ definition/business-plan.html#ixzz2lNCvXPJw Have a good plan corporate would allow Eddie Stobart to achieve his goal. This is because they will know what they want to achieve from their business in the next three years. This would mean that at the end of each year they can see if they are on track to achieve what they wanted to achieve by that specific year. This would be good for Eddie Stobart as it means they can create goals that will allow them to increase profits for the company in the future.