1.) Igor and Ludmilla Ivanovic tried to bring a socially conscious mindset to their for-profit venture. Describe how their mission and business model is perhaps different from that of a regular bakery. Ludmilla Ivanovic attempted to summarize her husband's personal philosophy towards baking by creating the company mission statement for Iggy's Bread of the World. This mission statement promises that Igor and Ludmilla will “produce the highest quality bread and then deliver it daily to our customers with the highest standards of service and integrity… (but also) creating a nurturing and respectful workplace environment that promotes cooperation, communication and sense of achievement for all employees. However, by seeking to introduce their business model with a socially conscious platform, the Ivanovics have differentiated themselves from the competition from traditional bakeries. Igor's determined refusal to use non-organic ingredients in his recipes; despite the significant savings this would bring to the bakery's bottom line, it is strategic...