1. IntroductionIf we look at our surroundings, we will find that we live in a society where every other person belongs to another country. They carry their culture with them, wherever people move, they do not accept new norms and behaviors. But in the end, to live in society you have to accept its norms, behaviors and styles. Companies operating in a certain region must also behave accordingly. Otherwise they will have to suffer. In short, culture has a great impact on the individual, society and companies.2. Cultural TheoriesCompanies can gain competitive advantage through effective use of cross-cultural dimensions. Creative thinking and positive management of this factor can be of great help in successfully achieving and completing goals. For the recurring meeting of cultural differences, various theories have been identified. Hofstede's theory and Trompenaar's (1993) are the models for intercultural management. • Hofstede's Theory According to Hofstede's study, national culture can be dimensionalized as follows:1. Power distanceRefers to the situation in which less powerful members of society expect there to be an unequal distribution of power.2. Individualism versus collectivism: save your skin first or take care of yourself before others. The fundamental theme of individualism is to place emphasis on the personal objective rather than the social one.3. Uncertainty4. Masculinity vs. femininity: refers to the distribution of roles based on gender.5. Long-term orientation vs. short-term orientation• Indulgence vs. moderation: to what extent people can control their wants and desires.• Trompenaars theoryTrompenaar provided insight into national cultural differences...... middle of paper ... ...works in 21 countries and has collaborated with networks in 40 other countries. Vodafone operates in almost all countries in Europe, mainly under the Vodafone name and also in collaboration with other networks. Vodafone UK is the third largest mobile phone company in the United Kingdom and has 19.2 million subscribers across the country. Vodafone becomes the fifth private operator to launch full 3G services in India in March 2011. Vodafone introduced the first of its kind retail concept store called Vodafone Angel Stores. The management problems of any company arise when they do not follow the culture of each country, separately. The difference between culture can become a detriment or can lead to the success of the company, depending on how the company uses this factor. Vodafone has its own strategies to address its market. They focus on and give due importance to cultural difference.