The four forms are exploratory, descriptive, hypothesis testing, and predictive. An exploratory lens strives to find the source of the problem. A descriptive objective attempts to identify new markets or problems. Hypothesis testing is used to test the cause and effect of two related elements. Furthermore, a predictive objective attempts to predict the demand for services (Berkowitz, 2011). The primary focus of market research for the new localization medical practice would be predictive. Understanding the medical needs of the community will allow the practice to offer the services most relevant to the new location. An example would be to determine the market's desire for telemedicine. After establishing adequate demand for telemedicine service provision, the medical practice may wish to undertake hypothesis testing. For example, the practice could try to determine the impact of telemedicine on the need for same-day appointments and then allocate scheduling or telemedicine resources