• Both Walmart stores and walmart.com could continue to benefit from international expansion and growing brand awareness.• Walmart has a great opportunity with the use of their online addition, assisting them with their large-scale operation. The amount of data Walmart could collect through its virtual consumer presence could develop a better understanding of its customers' purchasing habits and trends. This could help with market research and product positioning; further emphasizing brand and product awareness. 2.4 Threats • From the perspective of consumers, price awareness of daily necessities and needs is increasing, as customers would be encouraged to continuously observe the cheapest and most convenient stores. • As the growth and attractiveness of the e-commerce industry is at a constant pace, the threat of new entrants in the market is very high. The simplicity and low barriers of new entrants would only take $10.69 per year to ensure their website works on the platform