DESIGNING AN ECOTOURISM RESORT IN MALAYSIA NATIONAL PARKCHAPTER 1: INTRODUCTION1.1 Overview of the StudyThe main challenge facing ecotourism management is to achieve balanced progress for move towards a profitable and ecologically sustainable sector. For many countries and regions, tourism is seen as one of the major opportunities available for local development, employment and revenue generation. In 2013, Malaysia recorded 25.72 million tourist arrivals, placing it as the ninth most visited country in the world (ITO,2014). Intense tourism, especially those taking place in proximity to a fragile forest ecological environment, must be regulated and the process of balancing the built environment and biodiversity must be studied. The study strives to identify the means of an ecotourism resort and suitable strategies to counteract the sensitivity of the forest biodiversity environment. To undertake the hypothesis, it is highlighted that case studies and literature review referring to the negotiation process between stakeholders in the construction of an eco-resort in the national park will form the basis of the arguments and discussions. will be a case study to measure the eco-sensitivity of resorts and will be carried out at the Mutiara Taman Negara Resort in Jerantut, Pahang. The literature review in Chapter 2 will take a quick look at Malaysian attitudes towards rainforest biodiversity conservation and current situation of fragile Malaysian lowland forests and policies established to preserve the stature of rainforest existence. It also provides an overview of the ecotourism industry in Malaysia. Chapter 3 will elaborate….through revisions, the…… half of the article, focusing largely on energy efficiency strategies and resource conservation.4. Malaysian rainforest; The term refers to the biodiversity existing in Malaysia, which extends over 18.40 million hectares of surface area, and of these, according to the National Forestry Policy of 1978 and the National Forestry Act of 1984, 12.73 million hectares of forest are designated as Permanent Forest Property. 5. National Park/Taman Negara Pahang; The term refers to an area with a total size of 4343 km2 which was gazetted by the Wild Life Commission of Malaya in the early 1930s and was designated King George V National Park under the King George V National Park enactment George V (Pahang) of 1939. (Aiken, 1994; Daim, Mohamad, Abdullah, & Perumal, 2008) and this was later known as Taman Negara. Further elaboration of the terms and objectives in the following chapters of this academic document..