Which shows that the GBSC transparency principle has failed at the corporate level. The principle of transparency involves truthfulness, deception and disclosure (Paine et al 2005). Truthfulness – dishonest towards suppliers/partners; Deception: deceptive marketing and advertising aimed at customers/competitors; Disclosure: Failed to provide unbiased information to investors and employees. Enron limited “the flow of negative information to continue inflating stock prices and failed to remain open to signs of trouble” (Seeger & Ulmer 2003). Enron plotted with auditor Arthur Anderson to keep debt off the balance sheet to hide the company's true condition. Their loans were treated as “partnership income and not as liabilities” (Sims & Brinkmann 2003). Indeed, the Enron scandal appears to have been a predictable failure (Gordan N 2002). “Enron CEO Jeffrey K. Skilling and former Enron CFO Andrew S. Fastow created and implemented business ideas that led to major problems” (Fusaro and Miller 2002), which could not have been legally or ethically safe, causing their collapse (Petrick & Scherer 2003 ). In this way, they generated wealth for investors and themselves. This creates the ethical dilemma of whether to reveal it or not