The ad can be aimed at anyone with a favorite drink. The ad was found in People Magazine. People Magazine's demographics found on the magazine's website are 70% middle-aged women in their mid-thirties, as well as seen by 80% of college students, and reaches more women than any other magazine, with over twelve million users every month. . The ad was found in the magazine because readers view it to read articles, gossip or celebrities; the magazine was all about popularity and entertainment. The Diet Coke advertisement was published in People Magazine because, being a popular drink, Coca-Cola wants to reach viewers to