Some of them include online store creation and day-to-day management, logistics issues, legal issues - when selling and delivering to foreign countries, payment channels, online visibility , trust issues and traffic management. All these are online problems for beginners of online retailers and are related to supply chain management. The rich image is the first stage and allows the user to create a mental picture of the problems that could arise in an online business. Ragsdell, West, and Wilby (2012) note that the root pitcure phase is about the real world and seeking information about the perceived challenging problem with solutions in sight. The root definition phase involves capturing the essence of the problem, which is at the heart of the change or benefit sought by implementers. The root definition contains CATWOE, short for Customers, Actors, Transformation, Weltanschauung, Owner and Environment. In the case of B&M this would involve evaluating factors such as current and potential customers, the company (its employees and associates), the products and services offered and using environmentally friendly approaches. The conceptual model involves creating a diagram that illustrates the first two phases of the action and the progression of the action is the implementation phase (Checkland & Scholes