Walt Disney is a global entertainment company. Walt Disney Co is currently number one in the entertainment industry, beating competitors such as News Corp, Time Warner and CBS with revenues of $42.278 billion per year and net profit of $5.682 billion. The company is ranked 66th on the Fortune 500 list and 17th on the list of the world's most valuable brands. Walt Disney's headquarters is located in Burbank, California, and has been publicly traded as NYSE:DIS since 1991. Walt Disney got his start in 1923 with a short film called Alice's Wonderland. It was owned by Walt Disney and his brother Roy Disney. Disney advanced into the future with very popular entertainment films such as Mickey Mouse, Snow White, Pinocchio, Dumbo, Bambi and many others until Walt Disney's death in 1966. Walt Disney was then successfully supervised by Walt's older brother, Roy Disney. , until his death in 1971 after realizing his brother's dream, Walt Disney World. It was in 1983 that Disney expanded its operations to include Disney Channel and the Touchstone Pictures film label. When the new president and CEO, Michael Eisner and Frank Wells, came on the scene, they decided to maximize the company's resources by opening its popular films to the television and video distribution market. With the classics easily accessible and available at a lower cost, the company has grown to greater heights. The success continued into 1988, when Disney films reached new heights at the box office, grossing more than $100 million. Then, between the years of 1989 to 1994, chart toppers such as The Little Mermaid, Beauty and the Beast, Aladdin and the Lion King launched the entertainment company to even greater heights. The films have grossed between $200 and $783 million... middle of paper......2013/snapshots/2190.html"History of the Walt Disney Studios." Waltdisneystudios.com. Walt Disney Company Archives, n.d. Web.01 December 2013. “The Walt Disney Company.” PBS. PBS and Web. November 30, 2013..Jenkins, Jason. “Walt Disney (NYSE: DIS): A Fairytale Growth Story.” Investment U RSS. NP, May 16, 2013. Network. December 1, 2013. .Coverly, Caitlyn. “The Business Lessons Behind Disney's Magical Experiences.” Financial Post BusinessThe business lessons behind comments on Disney's magical experiences. Np, 06 July 2013. Web. 01 December. 2013. .