Imagine going to work on a Monday morning. It was an exhausting weekend. You're dragging yourself terribly at work. You have sunglasses on because you're not fully awake. As you walk down a busy city street, you look up and notice a large sign that says “Yesterday Said Tomorrow.” Immediately, you notice a surge of dopamine coursing through your spine. You start to get that feeling of “euphoria” and suddenly everything becomes a little more bearable. Every day, many people sit and watch the world go by, dreaming of a day when they will have the ability to step out and achieve their personal ambitions. Although everyone has goals in mind to achieve, success depends on the drive they have inside. Imagine a brand that can provide that motivational boost. A brand that when you look at, you have to place alongside its motto "Just Do It". Powerful images and slogans that promise freewheeling individualism and the ability to make your own decisions, express your own unique opinions and push your “self” to be your best self. The Nike billboard found in New York City targets people who have not kept promises they made to themselves or someone else. This ad is a reminder, a guilty conscience, a heckler or it could be a motivational campaign. It could also be for those who are already doing what they set out to do. This Nike ad is not just another billboard in society, but rather, its simple and relatable message urges everyone to work harder and they will get what they want. In thick, bold letters, it says “Yesterday you said tomorrow.” So what is the meaning of the words themselves you may ask. It assumes that you have not kept your word. According to the ad, we all make excuses and often sing... middle of paper... that feeling that every parent inculcates in their children, whether it is direct verbal encouragement or academic pressure, violin lessons or junior league baseball, pressure built up so early and high that he consistently fails to reach his expectations and crushes the child into recognition and compromise, neutralizing his motivation. Imagine if there was a cure, an abstract amphetamine for all that trauma. And imagine how many people would chase him and how the world would change as a result. Imagine the possibilities. Wait. Isn't he just another figment of the imagination with a waning sigh, a grand concept impossible to materialize in anyone but Superman? Well no, says the Nike advertisement. The ad contains that mixture of amphetamine salts. Type. "Just do it" and that's it. “Just Do it” is the pervasive and overbearing slogan, an iconic reference of the Nike philosophy.