It does this because since the BNW was so heavily based on consumerism, the assembly line played a huge role in everything from the production of products to children. By using “Ford” instead of “Lord,” it also shows how aspects of religion were still present but not used in the same context they were. Examples of this included: “In the days of our Ford,” (23) “His Fordship, Mustapha Mond,” (25) and “Thank you Ford!” (53) Additionally, the typical AD date in the dates was also changed to AF for "after Ford". The AF 1 dates back to 1908, when the first Model T rolled off the assembly line. Huxley used this satire to show readers that purchasing wasn't everything and that family and religion were more important in the World State and our