Topic > Objectives of Customer Relationship Management (CRM)

For an enriched customer-centric service: Customer toll-free numbers should always be present  If lost, the issue should be redirected to the relevant authority who can address it The customer concern/question and information should only be entered once so they feel like their questions are addressed and recorded. (Gives the customer a level of trust in the company) Therefore any representative can answer the question when necessary based on the customer information stored in the system. help achieve greater efficiency and reduce transaction times. This will lead to achieving higher quality of service at minimal cost Communication mode should be maximized i.e. via phone/email/SMS/sending notifications via company app High priority treatment should be given to valued customers to maintain the level of satisfaction (which does not mean less or no priority to be given to the rest of the customers, but the balance should be