Also, IT department plays a very important role and always takes immediate action whenever the company experiences any failure. They have a strong ability to correct network traffic, data redundancy and stock errors. Zara brand also invests a huge amount of money in their advertising and such advertisements really increase the revenue of the company, so this is also another big advantage that other brands can hardly compete with Zara.com. The way the website organizes the products is very intuitive; customers really enjoy shopping and it is also easy for them to shop in this online store. V. Strategies for gaining a competitive advantage.1. Barriers to entry that limit supply: Zara is a popular brand compared to its competitors in the same market sector. Customers trust this website and the items they purchase. The important point of this online store is that the store offers its customers a time of convenience and also helps the customers to save on shipping costs if the customer is willing to pick up the items ordered online at the nearest local store, zara. com will offer it services for free. 2. Demand Control: The demand is under the control of the suppliers because Zara is a reliable clothing brand and offers its customers maximum satisfaction in terms of the quality of their products. Therefore, their regular customers are usually the ones who return