VR support is built right into the Galaxy S8 and the Galaxy S8+ supports Gear VR, Samsung's virtual reality platform. It's one of the coolest virtual reality platforms out there, mostly because it works well and is virtually free to own with the purchase of a Galaxy smartphone. Samsung's marketing strategy should focus on consumer awareness to highlight key features of the phone. This should be done using social media and online advertising focused on the benefits of the new phone features for customers. Samsung can use celebrities or marketers on social media to talk about how each feature benefits them and how having the new phone adds value to their daily use. This could be helpful in reviving Samsung's image. For a moment, since safety is very important for Samsung's image revival, Samsung needs to focus on the new process that has been added to the production line, which is 8-point safety inspection. In addition to the new refund policy, Samsung has taken an unprecedented marketing step by offering a three-month refund policy for those who purchase the Galaxy S8 (Reuters, T. 2017). I believe these steps will definitely help Samsung regain its market share