From the employees' point of view; they are managed by someone with expertise in their own specialty who can effectively understand and review their work. Additionally, they can advance their careers within the organization, which gives them a reason to be loyal to the job. They also have the opportunity to work with others in their field, which allows for knowledge sharing and learning new skills. From the managers' point of view; this would make their job easier and enable them to supervise the individual performance of their team members to distribute recognition, rewards and punishments accordingly. This has created an environment that largely matches Target's core strategy, differentiation. Many shoppers have expressed their satisfaction with the services Target provides and more specifically with the friendliness of the staff