While he seemingly states that this is not a problem, he also notes that not understanding financial planning is one of the biggest reasons small businesses fail. Often, entrepreneurs don't have the money at the start to continuously fuel the early stages of their business. These contradictions in the book can sometimes create confusion, which distracts the reader. However, Calagione believes that as long as you have an educated financial plan and stay true to the mission, being cash-strapped can be worth the risk of starting a business. For example, instead of going bankrupt in the beginning by purchasing an expensive commercial brewing system, spend a fraction on a home brewing system that produces one-thirtieth as much beer per batch (10 gallons versus 310 gallons). He uses his limited budget to his advantage, as he can now create a more diverse selection of beers and try new ideas more quickly (100-101). In essence, start-ups do not necessarily need to have high-quality equipment, but the entrepreneur must instead maximize all opportunities. Potential entrepreneurs take