The product for Destination Queenstown would be to promote the 100% pure countryside and promote Queenstown as a destination for four season travellers. Destination Queenstown is also running new campaigns to promote Queenstown and its versatility. Price refers to the amount spent on a product, activity or service. The price for a consumer is the cost and for a supplier the price is the revenue. The price of the tourism product should be good value for money, otherwise tourists will not want to visit the destination. Price and value are very important when visitors are thinking of traveling to New Zealand. Destination Queenstown aims to increase the amount of visitor spending when visiting Queenstown, this will help businesses within Queenstown. Promotion is promoting and advertising your products in other countries around the world. Target market Queenstown with the following channels marketing, consumer, media and communications, travel and corporate events. The Queenstown destination is promoted in Australia with the Australian Spring campaign for Sydney, Brisbane, Melbourne and Gold Coast. Plus the national fall campaign for the fly and drive and winter ski marketsMN and joint venture campaigns with TNZ, Airlines, South Island RTO and