This means that marketing the company's products to the international market may be more difficult. Therefore, the company does not expect higher profit margins or revenues from foreign markets. This factor, combined with the company's competitors accepting greater advantages on the global stage, ruins Whole Foods Markets' chances of showing an impressive profit margin. To drive economies of scale, WFM must expand its operations into global markets. The biggest weakness of this company is its limited social networking (Harbin, 2000). While WFM has embraced the online marketing that technology represents, it has yet to take full advantage of the opportunities that abound. The company has a weak social marketing system so it cannot compete favorably with its competitors. This also applies to online customer engagement. WFM does not often engage its consumers on various Internet platforms. These weaknesses in marketing and operational functions put the company at risk of losing fame and leadership
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