Often, we do not associate with individuals who do not share a common self-interest which usually leads to further personal values. For example, it is not common to find an avid hunter married to a PETA volunteer or activist. Both have a very different set of personal values ​​from each other which could even lead to ethical debates between the two. Regarding professional issues, if a group had a value set based on high customer satisfaction versus a group focused on high profits, ethically they might have a different approach to these concepts. With this in mind, it's not always a recipe for disaster. Both of these concepts could be married as high customer service and satisfaction could lead to higher levels