Together they work together to convince its audience to those involved in technology. Carr uses these strategies to support his information and validate his point. Carr begins by using pathos by stating an anecdote from the movie A Space Odyssey, then he uses logos by stating concrete and statistical evidence, finally Carr uses ethics by stating appropriate vocabulary and giving in to opposition. Throughout the article Carr compares the past and present and how the Internet has changed not only itself, but also people. To demonstrate his credibility, Carr uses research and examples from other credible writers who have the same beliefs as him about the Internet. Since the article is long in text, we can assume that Carr does this on purpose to validate his point that the Internet is affecting our minds as it reduces our attention span and ability to think creatively. The purpose of the excerpt is to convince its audience of people involved in technology that people in today's society are unable to fully concentrate on a longer text due to the artificial intelligence of the Internet. To this end, Carr develops an influential tone for his audience