IndexIntroductionThe persuasive techniques of George W. BushThe persuasive techniques of Leonardo DiCaprioConclusionIntroductionThis essay delves into the rhetorical techniques employed by two influential figures, George W. Bush and Leonardo DiCaprio, in their respective speeches. Bush's speech, delivered in the aftermath of the September 11 attacks, aimed to mobilize and unite the American people against terrorism, while DiCaprio's spontaneous speech at the 2016 Oscars focused on raising awareness about climate change. By examining these speeches through the lens of antithesis, pathos, logos, ethos, analogies, metaphors, propaganda, images, personal pronouns, and rhetorical devices, we can gain insights into persuasive power and impact of their words. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay George W. Bush's Persuasive TechniquesGeorge W. Bush's post-9/11 speech is characterized by a number of persuasive techniques. He begins with a calm and empathetic tone, addressing the tragic events and expressing solidarity with the American people. As a world leader, he maintains an authoritative posture, sitting upright at his desk in the White House, projecting strength. Her choice of clothing, a business suit, adds to her professionalism. Pathos plays a vital role in Bush's speech, as he seeks to connect emotionally with his audience. He uses the antithesis when he states, “terrorist attacks may shake the foundations of our greatest buildings, but they cannot touch the foundations of America.” This powerful metaphor highlights America's resilience and unity, appealing to the audience's emotions. Bush also uses logos to convey facts and urgency, referring to the tragic events with phrases such as "images of airplanes flying into buildings." Reassure the public by mentioning the rapid implementation of the government's emergency response plan, promoting confidence. Ethos is used strategically by Bush to appeal to the ethical values ​​of the public. It speaks to America's human values ​​and freedom, invoking a sense of shared ethics (Wang, 2012). Anaphora is used to emphasize the collective impact of the tragedy, using “our” as a personal pronoun to emphasize the shared experience (Crutcher, 2012). Analogies and metaphors pepper Bush's speech, such as describing America as a "brightest beacon for freedom" and stating, "they cannot dent the steel of American resolve." These literary devices make his speech more engaging and evoke hope in the face of adversity. Furthermore, Bush employs propaganda by mentioning military and federal agents, reassuring the public of their safety. His use of imagery, such as "pictures of airplanes flying into buildings", vividly paints a mental picture of events. The inclusion of a Bible verse, “Psalm 23: Though I walk through the valley of the shadow of death, I will fear no evil, for you are with me,” adds a personal touch and offers comfort, appealing to the audience's emotions . By consistently using personal pronouns such as “our nation,” Bush ensures the personal connection of the speech to the audience. This fosters a sense of unity and shared responsibility, as seen in his statement, “we are united to win the war against terrorism.” awareness of climate change. His tone is confident yet humble, with a calm and casual delivery, establishing a connection with the audience. Pathos is evident in DiCaprio's speech as he expresses his gratitude, using.