Topic > Current Development of Travel and Tourism Industry

IndexIntroductionInternet and Information and Communication TechnologiesClimate ChangeCultureMarketing and AdvertisingAttractions, Events and FestivalsConclusionIntroductionTourism is an action of global imperativeness and importance as it is a major force in economy (Cooper et al. 2008) . Tourism has undeniably developed as one of the most significant economic and social phenomena of the last century (Mihelj 2010). Tourism is a multidimensional and multifaceted activity that touches many lives and many different economic events. It is therefore not surprising that tourism is considered difficult to define. The word “tourist” first appeared in the English language in the early 1800s, but even after two centuries it is difficult to agree on a single definition (Cooper et al. 2008). However, The Tourism Society (1976 cited Beaver 2005 p. 313) defined tourism as "the short-term temporary movement of people to destinations outside the places where they normally live and work and their activities during their stay in these destinations; includes movement for all purposes, as well as day visits or excursions". Simply put, travel and tourism are considered as a break from the daily routine and strenuous obligations of family and work which results in an experience that contrasts with everyday experience (Judd 2006). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Over the past few decades, the world has gone through a series of problems that have affected its overall economy. For example, the shock of 9/11, the double bombing of a major Asian tourist destination; Bali, the threat of bird flu, Sars, the second Iraq war, the Boxing Day tsunami, the bombings of London and Madrid stations and the economic recession of 2008-2009. Such events have led to a change in consumer behavior that has impacted travel patterns and operations around the world (Cooper et al. 2008). But despite these challenges, tourists have not stopped travelling. Indeed, international tourism has recovered faster than expected from that crisis. International tourist arrivals increased by 6.7% in 2010 compared to 2009, recording positive growth in all regions of the world, including +8% in the United States of America (Canadian Travel Press 2011). According to the WTO (1996 in Gee 1997), world tourism would grow to approximately 702 million arrivals in 2000 and over 1 billion by 2010. The motivations of people wanting to travel are complex and varied (Gee et al. 1997 ). . Some travel for vacations, recreation and recreation, cultural events, education, business, while others travel for religious activities, sports, adventures, and healthcare (Cooper et al. 2008). Tourists' desires are constantly changing. The experience that was satisfactory yesterday no longer satisfies tourists today and all this happens due to globalization, as it has intensified the competition between places (Judd 2006). Furthermore, tourism is in a scenario that some specialists might define as a “paradigm shift” situation, not far from the investments and social norms of globalization in general (Kuhn 1982 in Iordache et al. 2010). This is because traditional tourism resources, comparative advantages such as climate and culture become less important when compared to other tourism competitiveness factors such as strategic information management, the intelligence capacity of innovation teams in a company, the know-how and knowledge which are the key factors of competitiveness todayof tourism businesses (ibid). Since there is competition between countries to attract tourists, we will now look at some other factors that motivate people to travel to other countries despite the economic crisis. Internet and information and communication technologies According to Buhalis (1998), information is the lifeblood of tourism and so ontechnology is considered fundamental to the functioning of the sector. Information technology has introduced electronic commerce through the development of the Internet and the World Wide Web, and these developments have impacted consumer and industry behaviors in the travel and tourism sector (Mamaghani 2009). The Internet has rapidly democratized the creation and dissemination of images by allowing would-be tourists to construct their own composite images of the experience or experiences they seek (Judd 2006). Internet tourism marketing has also become a trend in recent times as there are many Internet travel sites such as tripadvisor.com, virtualtourist.com, makemytrip.com, expedia, travelocity etc. where consumers can find all types of information they need to plan their trips. This can be done at their convenience at any time of day or night, 24/7 (Mihelj 2010). This has led to consumers having more options and knowledge regarding vacations and budgeting. 95% of web users have searched the Internet to gather travel-related information, while 93% have visited destination websites, and nearly half have used email to gather travel-related information (Xinran et al . 2006). In addition to the Internet, technological gadgets such as GPS, smartphones, cell phones, and portable devices have improved consumers' tourism and travel experiences (Mamaghani 2009). Consumers also had the opportunity to find cheaper travel online, so many began using the same method for their additional travel needs such as car rentals, hotels and airline tickets, which led to eliminating the proverbial intermediary. From this it is therefore clear that the Internet and information technology have played a central role in the growth and improvement of the travel and tourism industry (ibid). Climate changeFavourable climatic conditions in destinations are key magnets for tourists (Becken et al. 2007). . The weather can make a trip great or ruin a vacation. Climate is particularly vital to the success of beach destinations and conventional sun and sea tourism, which is the dominant form of tourism. Tourists are attracted to coastal areas and islands where there is ample sunshine, warm temperatures and little rainfall that escape the harsh weather conditions and seasons of their home countries (ibid). For example, many tourists from colder countries come to Goa, on the west coast of India, to sunbathe on its sandy beach as it is a major tourist hub for beaches, while tourists from warm countries such as Dubai can arrive in colder countries like Switzerland just to enjoy the cold and snow. Climate change will not only directly impact tourism through temperature changes, extreme weather events and other climate factors, but will also affect it indirectly as it transforms the natural environment that primarily attracts tourists (ibid). There is a link between climate change and tourism that involves multifaceted interactions and can be described as a bidirectional relationship (Hernandez et al. 2011). According to Nicholas (2006), on the one hand tourism activity contributes to climate change, on the other the changeclimate influences the tourism industry, especially due to its effect on the attractiveness of tourist destinations and tourist flows (Lise et al. 2002 in Amelung et al. 2007). From this we can say that climate is an important factor that tourists must consider when making decisions when choosing a holiday destination. Climatic variables and climate change can also motivate tourists to select a destination and enjoy a rejuvenating vacation (Hernandez et al. 2011). CultureThe use of magnetism and cultural imagery to attract visitors is not a unique sensation as it may be its roots. dates back to the European Fabulous Tour of the 17th century (Williams 2010). Greg Richards (in Williams 2010) states that cultural tourism is the original form of tourism and also 'one of the forms of tourism that most politicians seem to be betting on in the future'. Culture has developed as an increasingly important and vital part of the product multidimensional tourism in UK tourist destinations and is also considered one of the factors capable of improving competitiveness (ibid). in heritage, society and history, and not only in contemporary lifestyles which would be demonstrated by demographic, social and customary updates. Furthermore, the growing synergy between tourism and culture has been a key theme of tourism development and marketing as destinations increasingly see culture as a means of differentiation and distinction (William 2010 According to MacCannell (1973 cited Craik 1995), tourists would increasingly like to escape the “fronts” of tourism and investigate the “backs”. For example, tourists will want to learn about the history and cultural heritage of the particular destination they are visiting. Urban destinations and cities use their historic cultural infrastructure to build image, attract high-spending visitors and support economic, physical and social regeneration (Paddison et al. 2009). For example, Barnsley, Birmingham, Carlisle, Chichester, Cornwall, Derry, Durham, Hull and Yorkshire, Norwich, Portsmouth and Southampton, Sheffield and Swansea have a wonderful opportunity to bring culture into the heart and forefront of their country which can attract investments and promote tourism (William 2010). Marketing and Advertising Marketing is the most traditional activity of a destination to encourage its tourism resources such as characteristic assets, cultural/heritage assets and alternative inclinations (Hong 2008). Kotler and Keller (2006 in Cooper et al. 2008 p.514), define marketing as "a social process through which individuals and groups obtain what they need and want through the creation, supply and free exchange of valuable products and services with others." The marketing concept has been communicated in a significant number of short runs from Burger King's "Have It Your Way" to United Airlines' "You're the Boss." This is the basis of the current promoting thought according to which the central method of success is built not only with respect to the recognition of the different needs of consumers but also on the provision of a tourism product whose experience provides preferable fulfillment to that of competitors (ibid ). Consumers today have much more information with which to compare alternative offerings. No company projects a single image to attract customers. Marketing for a total tourism experience should include everything from pre-planning, purchase, travel, visit/stay, return travel and overall reflection of the business (ibid). Advertising must consider everyonethese views to ensure that value and satisfaction are judged to exceed tourist expectations. A good overall experience will stimulate the tourist to support the destination and lead him to share his experience in a positive way (ibid). Every company, in one way or another, markets and advertises in such a way as to attract tourists and consumers. For example, according to Rohit Nanda, President and CEO of Air India (2012), the company through its marketing and advertising offers a 20% discount to travelers flying from Mumbai to Delhi in their new Boeing 787 Dreamliner aircraft together to a comfortable stay at Taj Group's Gateway Hotels and Resorts. Attractions, Events, and Festivals Attractions represent the main and primary purpose of recreational tourism to a destination (Cooper et al. 2008). For both residential guests and global tourists, the desire to visit “attractions” is normally the fundamental spark of their trip (Swarbrooke 2001). Every region and every city boasts at least one tourist attraction, adding to its destination appeal. Attractions also serve several purposes; it can have an explicit educational purpose, is often central to the protection or creation of cultural identities, and can also contribute to the preservation and protection of many historic sites (Cooper et al. 2008). The attractions are of three types; Natural Attractions, Man-Made Attractions and Events & Festivals. Natural attractions include the Himalayas in Nepal, the Blue Ridge Mountains in Virginia, the Ring of Kerry in Southern Ireland, and Niagara Falls. Man-made attractions include Stonehenge in the United Kingdom, the Rijksmuseum in Amsterdam, the Science Museum in Chicago, the Taj Mahal in India, Disneyland in Florida, Tokyo, Paris and Hong Kong. Events and festivals include mega events such as the Olympics, World's Fairs, parades, the Rio Carnival and Pamplona Running of the Bulls in Spain and the Calgary Stampede in Alberta, while festivals include pilgrimage visits to Mecca and Jerusalem, the Tomatina festival in Spain, Northern California. Cherry Blossom Festival and Takayama Festival in Japan (ibid). Given that a destination can rarely survive in the long term on the basis of just one attraction, this can be the key element for a more sustainable development of a destination (ibid). Conclusion From the points discussed above, we can say that tourism is an industry that will continue to gain significant importance in the future. This is because travel and tourism is such a broad industry and always connected with people. In fact, the number of global tourists is continuously increasing every year. It is a fact that whatever the situation, people will not stop traveling and exploring the world. People need a break from the monotonous daily life and for this they plan holidays, adventure trips, trekking, etc. Despite various economic downturns, terrorist attacks, recession, SARS, etc., there is still a continuous flow of tourist arrivals from all over the world. In fact, there are some adventurous travelers who prefer to visit places affected by natural or man-made calamities just to explore the nature of the devastation or the resulting effects of such calamities, etc. Furthermore, many employers have well understood the benefits of employees taking time to eliminate their stressful work schedules at regular intervals. To this end, such employers extend the facilities of vacation homes owned or rented by the Company to their employees, encouraging them to enjoy a rejuvenating vacation and return to work with renewed vigor. Even when it comes to business travel, traveling has become so convenient in recent times that working executives cantravel within their country for business or business meetings and return the same day. Therefore, we can observe that various factors such as the availability of information through the Internet and the global network, climatic, cultural and religious differences in various countries, promotional efforts through marketing and advertising, tourist attractions and places of interest, etc. , are the main determining factors that influence and motivate people to travel and explore. In conclusion, tourism is and will continue to be an evergreen industry. The field of computer science involves a variety of specialist skills that enable students on the course to find work as computer software developers, as programmers of algorithms and applications for use internally and externally by their company, and as computer and video game designers. As technology and computers have come to the forefront of today's society, the world has prospered economically and also socially in the form of emails and online classes. However, computer scientists, like the rest of the human race, are still not satisfied with their progress. They want even more. One aspect of computer science that needs development is the concept of Artificial Intelligence, or AI. Artificial intelligence is the ability of computers to behave like humans. More specifically, human-level AI gives the computer or system the ability to actually think like humans and, in…time, behave like humans to the point where people can interact with computers as if they were people themselves. Once this concept turns into a real commercial product, the world as a whole will benefit from a more efficient and economically productive workforce. Although technology has increased exponentially in the twentieth century, the world has yet to see human-level artificial intelligence become a reality. There's just the potential to do that. In the article "Human-Level AI's Killer Application; Interactive Computer Games", by John E. Laird and Michael van Lent, the authors argue that there has been a delay in progress towards achieving humanness. Higher-level AI and research methods on it need to be evaluated. However, there is evidence that human-level artificial intelligence exists. In the military, some training programs use simulation, or what AI researchers call "computer-generated forces," in tank training, ground training and especially pilot training. The computer generates simulated scenarios of real-life events to help train officers without the risk of personal injury or, more seriously, death. Researchers could use these simulation programs to aid in their quest to develop human-level artificial intelligence in their projects, but on-site research problems arise as it would be too difficult to gain access to military sites. Furthermore, “participation in this work entails extremely high costs for researchers in the field of artificial intelligence” (16). Therefore, the article suggests the best alternative to computer games. The computer world was revolutionized when computers and video games became a major industry in the last quarter of the 20th century. People were starting to see their favorite arcades come back home and go straight to their televisions. Video game consoles were introduced by manufacturers such as Atari, Sega, Nintendo, and SNK. Over the years, the large dots that represented the graphics seen on the screen have become virtual worlds to the point of making them almost realistic. THECurrent systems include the Nintendo GameCube, Microsoft Xbox, and Sony Playstation 2, where the graphics are so sharp that a person could almost mistake a video game for a television show. There are many genres in the world of computer games: sports, adventure, role-playing games and what are called god games (the player is responsible for all events in his city or theme park, like SimCity 3000). In the article, the authors investigate a variety of games such as Doom, Quake, Tomb Raider, Starcraft, Myth, Madden Football, Diablo, Everquest, and Asheron's Call. They explain that the researchers will detect and discover different levels of AI involved in all games, then, using the information obtained they will be able to fully achieve their goal of discovering human-level AI. As the article continues, the authors include a list of six or seven reasons why using computer games is the right solution for developing human-level artificial intelligence. “First, computer game developers are starting to recognize the need for human-level artificial intelligence. Human-level synthetic characters are playing an increasingly important role in many computer game genres and have the potential to lead to entirely new genres. Secondly, the computer gaming industry is highly competitive and a strong component of this competition is artificial intelligence, often mentioned as the next technology that will improve games determine which games are successful. Thousands of new computer games are written every year with a total development time of nine months to two years, so technological advances spread rapidly across the industry. Already, many computer games are marketed based on the quality of their artificial intelligence This is a field where artificial intelligence will have a significant impact. Third, game developers are technologically savvy and work hard to stay ahead of technology. AI programmer is already a common job title on game development teams. Fourth, the gaming industry is big. In terms of gross revenue, the computer game industry is larger than the movie industry Fifth, over the next five years computer game hardware will provide affordable, high-end computing power for artificial intelligence in games for computers. The latest 3D video cards for PCs and next-generation consoles, such as Sony's Playstation 2 and Microsoft's X-box, move the entire graphics pipeline away from the increasingly powerful central processing unit, freeing it for artificial intelligence. It's not at all unthinkable that in five years there will be dedicated AI processors in gaming consoles – we just need to tell them what we need. Sixth, computer games need the help of academic AI. The current emphasis in computer game artificial intelligence is on the illusion of human-like behavior for limited situations. Therefore, most, if not all, of the current techniques used to control game AI will not be scaled up. However, just as the graphics and physics of computer games have moved towards increasingly realistic modeling of the physical world, we expect that game developers will be forced to increasingly realistically model human characters. Furthermore, as researchers, we can go one step further than game designers by using their environments for human-level AI research." (15-16) With these reasons, it would seem perfectly sensible and efficient to use computer gaming the video game industry as the main one.