JetBlue Airways Corporation (JBLU) is an American minimal-effort airline. The airline is headquartered in the Forest Hills neighborhood of the borough of Queens in New York City. Its key base is John F. Kennedy International Airport, Queens. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In 2001, JetBlue began a major city exercise at Long Beach Airport, California, and another at Boston's Logan International Airport, in 2004 It also has downtown operations at the international airport Fort Lauderdale – Hollywood, Orlando International Airport and Luis Muñoz Marín International Airport in San Juan. The aircraft primarily serves destinations in the United States, along with flights to the Caribbean, Bahamas, Bermuda, Colombia, Costa Rica, Dominican Republic, Jamaica and Mexico. As of February 17, 2011, JetBlue serves 63 destinations in 21 states (counting Puerto Rico) and eleven nations in the Caribbean and Latin America. JetBlue maintains a corporate office in Cottonwood Heights, Utah, a satellite office in Darien, Connecticut, and its information technology focus in Garden City, New York. JetBlue is a non-member airline. Allegiance, Inc., a provider of Voice of Customer Intelligence (VOCi) innovations and administrations, said today that JetBlue Airways has joined forces with Allegiance to rapidly reveal snippets of knowledge from customer inputs and of crew members to distinguish regions that can be connected to improve the customer encounter. JetBlue will utilize Allegiance Engage Phases, a Customer Intelligence system in the Cloud that transforms continuous customer and crew member input into actionable business insights. JetBlue is a perceived pioneer in customer engagement, with numerous honorable consumer loyalty awards and the leading airline offering a Customer Bill of Rights. The organization's comprehensive Voice of the Customer (VOC) program integrates customer criticism across all channels and provides vital support to both tasks and business groups with the customer's perspective in mind. Meanwhile, JetBlue is feeling the effect of crew member criticism on consumer loyalty. After a thorough investigation of contending deals, JetBlue chose Allegiance for its ability to address these views in a solitary and embedded phase. Bonny Simi, executive of Customer Experience and Analysis at JetBlue Airways, said: “At JetBlue, we ensure that the voice of the Customer is heard throughout the association through an integrated approach at all levels and in all offices. We needed of an innovative partner that would take us to the next level of advancement, that would allow us to coordinate operational, VOC, and crew member input information to deliver meaningful insights into our group that allow us to just outscore on a dashboard. Julia Gomez, JetBlue's head of People Analytics and Engagement, said, "We're excited to incorporate information about our customers and crew members in one place. Having the ability to piece it all together to see the big picture." complete and then communicating it in an integrated way will allow us to provide our business pioneers with the data they need to make the right choices for our future results. Adam Edmunds, president and CEO of Allegiance said, "We look forward to working with a customer-centric organization like JetBlue, helping them apply customer, representative and operational insights to drive choices that enhance their business.".