IndexThe importance of page loading timeUser experienceCompetitorsAdWords Quality ScoreWhat speed is required?How can you increase loading time?Do you know how fast your website is? How can it be faster? Web page speed is a hot topic of discussion these days. All your efforts to make your website rank well would be useless if your page is too slow as it may prevent visitors from converting into customers. If you have never thought about this aspect, this is the time you should start thinking without further ado. You can start here. Let us understand every detail regarding page speed. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Importance of Page Loading Time In this digital age, marketing largely depends on content strategy. Simply put, it depends on how you create and share content. Do you know what could complicate your marketing? Without content you can't do anything. So what is the solution? First of all, you need to check your site speed. There are a number of tools available in front of you that you can use to check the page speed of your site such as WebPageTest, Pingdom, WhichLoadFaster, PageSpeed ​​Tools etc. You should also find out where you rank in terms of site speed because today the online experience is all about convincing a visitor and converting them into a customer. One thing is obvious: online competition is limitless. Therefore, poor web page speed can make you suffer. User Experience You should start thinking from the users perspective. Don't you get irritated when the site you are browsing takes longer to load? The same is the feeling of your users. Customers always expect the loading time to be as fast as possible. On-the-go and mobile content is gaining immense popularity now more than ever. You should not forget that you are competing with countless other websites; so the number of users is also huge. If your page takes too long to load, especially on a mobile device, customers won't bother waiting for your page to load in these cases. So, if you want to give your customers a better user experience, you need to make your website faster. Competitors In most cases, users turn away from a website when it doesn't load quickly. Who will benefit? Naturally your competitors will take advantage of this drawback of your website. Several studies have revealed the fact that during peak traffic hours, almost 75% of online consumers prefer to switch to other sites instead of waiting. This way you are losing customers, profits, money. This way you are literally giving away your customers to your competitors. AdWords Quality Score Page speed directly impacts user experience. User experience is one of the main elements in the AdWords Quality Score. Quality Score influences CPC campaigns. Google reads customers' minds correctly. Google knows that customers always prefer fast websites. Therefore, they put a lot of weight on the landing page. When your landing page isn't working properly, your quality score will suffer. A slow loading speed can put your CPC campaign in danger. What speed is required? Generally, most people expect your web page to load within a maximum of 2 seconds. If the page takes less than 3 seconds, your website is doing well. If it takes 7 seconds, you need to work at it.