Introduction Over the years, print ads used for beer and cigarette promotions have undergone many changes since the 1940s. Although most of these changes in print ads were modified to attract more customers and influence them to buy the products, in some cases the changes in print ads occurred to avoid government regulations. As much as the use of beer and cigarettes has grown over the years, print advertising cannot be undermined as the role it plays in initiating the use of these drugs is immense. It is for this reason that most government agencies have instituted very strict regulations to try to limit promotions offered on beers, as well as the use of beer and cigarettes. Many argue that among the most widespread drugs, the abuse of beer and cigarettes is high since in almost all parts of the globe these are the legal drugs (Kelly and Edwards, 1998). Therefore the use of these drugs is very high worldwide, firstly because they are legal; but also because they are accessible to many. This article therefore examines print advertising and various forms of beer and cigarette promotion over the years, from the late 1940s to the present. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The article focuses on the changes that have taken place regarding promotions involving beer and cigarettes (Madden and Grube, 1994). Therefore, as the paper carries out its critical analysis, it is very important to understand that the need to create more awareness about the presence of cigarettes and beer, advertisements have changed to adapt to the regulations set by most governments and influence greater usage by part of the public (Madden and Grube, 1994). Finally, this article also examines the various changes in social norms that have taken place regarding beer consumption and cigarette use. To begin with, there has been an evolution in the use of advertising in advertisements of various products and services across the world. For example, in the 1940s cigarette advertisements were launched to influence greater use of the product. At the time, health authorities had very little information on cigarette use. In reality, things weren't as advanced as they are now, so it was common for pregnant women to be spotted smoking cigarettes even in public. The advertisements were intended to influence the public and these advertisements were not limited to pregnant women. An example of this print advertising that was popular in the 1940s is the Camel cigarette advertisement (Kelly and Edwards, 1998). This ad featured a company trying to get more pregnant women to smoke cigarettes. The ad showed a pregnant woman holding a cigarette between her fingers, indicating she was smoking a blunt. Furthermore, the reason stated in the print advertisement was that smoking is good for you because it tastes good. First, as is currently known, cigarettes are harmful to pregnant mothers as they affect the poor development of the child's growth (Madden and Grube, 1994). Therefore it is fair to note that most cigarette and beer advertisements used over the years at that time gave little regard to human health. Likewise, with the introduction of technology and progress made in the field of health, the effects of tobacco smoking were realized and mothers were discouraged from smoking, which saw this advertisement being banned later in the years to come (Madden and Grube, 1994). Another example of such advertising was that of a doctor and even achild involved in promoting beer and cigarettes. Back then, most promotions did not consider all aspects of life when designing and using their ads for various advertisements (Kelly and Edwards, 1998). The use of children in drug promotion is currently banned in most of the world and influential people are not expected to participate in these promotions. While children are currently considered minors, in the 1950s and 1960s they were used in print advertisements as they appealed more to the public than the average person. Likewise, after beer and cigarette manufacturers realized that they had to stand their ground if they want to influence greater public use of these products; they chose to make their advertisements stand out (Madden and Grube, 1994). So over the years the level of creativity has improved and these advertisements have also been tailor-made to ensure that they comply with the regulations and rules set by the government bodies. For example, over the years the use of minors has been banned as has the use of graphic images that negatively affected various visual aspects (Kelly and Edwards, 1998). If a company were to run print ads, it would need to ensure that the ads complied with established regulations, such as including an image showing negative cigarette use. For example, in the late 1990s, the government passed regulation and launched a campaign aimed at reducing the use of cigarettes by teenagers, so most companies were required to add to their advertisements that the use of cigarettes and beer was not recommended for minors. of 18 years (Madden and Grube, 1994). In fact, the advertisements had to boldly state the age limit for the use of these drugs. Therefore, evolving regulations over the years have meant that most print advertisements comply with these regulations, as well as many others. On a different note, it is important to note that when it comes to beer and cigarette advertisements, these have evolved since the Nowadays these ads are based on most social media platforms (Kropp et al., 1999 ). While in the 1940s these ads were printed in newspapers and magazines, currently ads are featured in television programs such as commercials and other social media platforms such as Facebook, Twitter, and Instagram among many others (Kelly and Edwards, 1998). The evolution of the platforms used for promotions is so massive that companies are now hiring professionals to lead these campaigns. Social media platforms like Facebook, among many others, in this century, especially in the last two decades, have proven to be very effective when it comes to marketing different products. Since these promotions aim to create more awareness and expand their market by reaching more users, social media offers the best platforms for these goals (Madden and Grube, 1994). Therefore it is currently common to come across promotional adverts for beer and cigarettes on Facebook and Twitter rather than coming across the same advert in a newspaper. Therefore, the ads used also changed the appeals used and depicted in various social media advertisements. When it comes to examining the appeals used in print ads over the years to reach more cigarette and beer users, most ads use fear, humor, logic, and bandwagoning. For example, in the 1940s and 1950s, humor was commonly used to attract audiences. For example, the Camel cigarette used a child holding a cigarette and a pregnant woman smoking.,.